* Unless your firm has made specific arrangements, in advance, with ACPEN, this webcast is provided for individual viewing only. The viewing of this course by groups not registered with ACPEN is prohibited and in violation of the license granted by Business Professionals Network, Inc. and ACPEN. The issuance of CPE credit completion certificates for this event by any entity other than BPN or an authorized state CPA society is fraudulent. BPN reserves the right to pursue all criminal and civil legal remedies against unauthorized in-firm groups through law enforcement and state boards of accountancy to enforce its rights and those of affiliated state societies.
** Downloadable written materials included. Course materials may be lengthy and, in some cases, may be purchased for an additional fee, plus shipping and handling, as part of the purchase process.
Find a Need and Fill It: Your Key to Business Development
Length: 2 hours
CPE Credits: 2
*A Live Webcast Replay™ is a web cast replay of an earlier event, with panelists standing by, in real time, to respond to participant questions. The Live replay includes all original content and materials. This format allows for Live CPE credit.
This course is sponsored by the Business Learning Institute(BLI) who is listed on the NASBA Registry as sponsor number 108308.
Marketing Description:
It's the oldest saw in your business toolbox -- find a need and fill it. Yet the fine art of uncovering needs is a powerful tool to help you take your business to the next level. This course helps you reframe your sales and marketing efforts from a traditional solutions-based platform to a more effective needs-based platform.
Greg Conderacci, Senior Fellow, Business Learning Institute, Inc., has, for more than three decades, been using the magic of communication to help people lead happier, more productive and rewarding lives. His private consulting firm, Good Ground Consulting LLC, is dedicated to helping organizations and teams discover and defend their "good ground" -- the fertile market niche where their productivity peaks. He teaches marketing at the Johns Hopkins University Business School and serves on its Business Advisory Board.
In the 1970s, as a reporter for The Wall Street Journal, Mr. Conderacci covered business in Detroit and also wrote economics out of Washington, D.C.. In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state's largest soup kitchen.
In the 1990s, Mr. Conderacci was director of marketing for Price Waterhouse's information technology consulting practice in the Philadelphia-Washington region, vice president of sales and marketing for Prudential's managed care operations in the Baltimore-Washington area, and chief marketing officer for Alex. Brown. Most recently, he was director of marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training.
As a volunteer, he has helped a wide range of organizations with strategy and marketing, including the Johns Hopkins School of Business, the mayor of Baltimore, the Maryland State Commissioner of Financial Regulation, the United Way of Central Maryland, Catholic Charities of Baltimore, the Chizuk Amuno Congregation, the Maryland Food Committee, the U.S. Air Force Chaplain Service, the Greater Baltimore Committee, the Maryland Association of Community Services for Persons with Developmental Disabilities, the Maryland Pre-Paid College Trust, the Friends School of Baltimore, the Roman Catholic Cardinal of Baltimore, and the Police Athletic League.
He is a magna cum laude graduate of Princeton University, where he was editor-in-chief of The Daily Princetonian ; he also holds a master's in public policy from Harvard University. A registered representative and registered principal, he has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania.
Course Materials
Manual (12 page)
CPE Credit Instructions - Read Before Webcast (1 page)
